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The Secret to Doing What You Want in Life
I have a friend who likes to wear button down shirts. He’s a clean cut looking guy but inside lives a Hell’s Angel. Before he ever moved to Israel, started a family, and began a boring career in...
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The Ultimate Guide to Mind Maps and Mind Mapping Tools
What Are Mind Maps? Mind Maps are a way of visually organizing information that help you identify and understand the structure of a subject at a glance. They allow you to create logical connections...
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From Great Barbers to Baristas: Measuring the ROI of Community
“What’s the ROI of social media?” It’s the loaded question that executives get to ask when they don’t want to stick their necks out to try something that might just change their business (if they do...
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Internet Marketing Basics: Lessons in SEO From Where’s Waldo
Back when I was a kid, a series of books came out that taught me everything I ever needed to know about Search Engine Optimization. Where’s Waldo had page after page of crowded pictures, huge, epic...
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Lessons From Legos: Creating Engagement With Decision Simplicity
Engagement: Gilad and Shana have Lego party. Most online marketers measure success in social media based on Engagement. This vague measure of online dominance takes many forms that all indicate some...
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Olympic Gold Medal Marketing Strategies (Part 1): The Judo of Competition...
The London 2012 Olympics are here. As the nations of the world prepare to compete for gold medals in various events it blows my mind that the athletes involved prepare for years for this one moment to...
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Olympic Gold Medal Marketing Strategies (Part 2): Hitting the Target Market
All marketers can learn from the dedication, preparation and planning of Olympic athletes. This series of posts will put that into perspective when preparing your own marketing plan. Here are the posts...
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Olympic Gold Medal Winning Marketing Strategies (Part 3): Unique Selling...
All marketers can learn from the dedication, preparation and planning of Olympic athletes. This series of posts will put that into perspective when preparing your own marketing plan. Here are the posts...
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Gamification Basics: What is Gamification and How Can It Help Your Business?
Nike has changed the game by creating a game. Each pair of Nike running shoes has an accelerometer that wirelessly syncs with your online Nike+ account. It tracks things like how far and fast you ran,...
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How to Write a Really Simple Business Plan
True success in any venture needs planning. Successful planning needs a clear direction with actionable steps towards getting there, a way to measure success, and a separate plan for dealing with...
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